Hair Care › Joico › Straightening › Shampoo

This smoothing shampoo softens and seals the hair fiber for smoother combing f... This smoothing shampoo softens and seals the hair fiber for smoother combing frizz control and long-lasting straightening.Brand StoryOur innovations are designed to return hair to its strongest shiniest healthiest state with each and every use. The joi... more

Suitable for all hair types this shampoo is infused with a potent blend of nou... Suitable for all hair types this shampoo is infused with a potent blend of nourishing ingredients that work together to lock in moisture prevent dryness and combat frizz. Your hair will be left feeling soft smooth and full of life.One of the standout... more